A little disclaimer first: I don’t want to belittle anyones religious belief and I am well aware that the miracle regarding Easter is very important for any Christian and has nothing to do with petty makeup discoveries.
But when I decided to put on some face paint for a dinner outing with my recently grown family and rummaged through my top drawer in search of a mascara, I discovered an unopened tube of Elizabeth Arden Beautiful Color Maximum Volume Mascara (in black, despite the name), and I have honestly no idea how it got there.
Now you may argue that this only shows my lack of sleep and my abundance of beauty products, but despite both being absolutely true, I usually am pretty organized and know quite well what I purchased and when.
So the discovery of a mascara unknown of was a miracle to me.
What Elizabeth Arden claims:
Dramatically thickens lashes as it separates and defines. Smudgeproof. Lasts all day.
Facts:
Prize and size
One tube contains 10,25 ml and retails for 22,99 € here or 20 $ here. I have been using it a little longer than six weeks without any signs of it drying out yet.
Texture and smell
The formula was quite dry to start with, which I prefer in mascara, but hasn’t changed much since the start. The wand is nothing special in shape and contains bristles of different length.
Application and effects
The mascara applies clump free, doesn’t lead to spider lashes when applied in several coats and stays all day without smudging while being easy to take off. Black is a true black that doesn’t come up grey on my lashes.
But on to pictures. On your right side is the eye with no mascara, on the left side the one with. Just in case you couldn’t tell…
You have to trust me, the effect is way better in person. I think it is very difficult to take decent mascara pictures.
Does it live up to its claims?
Yes.
Even though I think the word dramatically is used excessive in ads, it does volumize (and lengthen) my lashes, is smudge proof and defines the lashes. And it stays put until I take it off in the evening (Bioderma or balm cleanser is sufficient).
Will I rebuy?
Yes.
This is one I want to have a backup of in my drawer and has replaced the Lancôme “Grandiose” (Review here) as my current favorite mascara.
Who do I recommend it to?
Anyone looking for dramatic lashes, but shying away from the spider lash look that often comes with building up mascara.
Anyone looking for a smudge proof mascara that still is easy to take off at the end of the day.
Have you tried the mascara yourself?
And when was the last time you discovered a product you completely forgot you bought? I can´t be the only one…